Logos represent a company more than any other design element. Care and time need to be taken to capture the essence of the product or company that the logo will represent. I took a cross sampling of logos I have designed to illustrate this concept. Vampire and Dracula each have custom designed fonts illustrated for their logos to ensure a dynamic look Vampire with its clean tight lines with the barbs at the ends and Dracula with a scratched out font covered by an aristocratic proper font. The beast behind the facade. FleaVac uses the V as a suction image and Preferiro an actual early mexican dooblume to create a deeper richer experience from the logo. As it have been said "The devil is in the details" this quote holds the key to creating a great logo.